7 Ways to Engage Customers Using Fewer Words
Jul31

7 Ways to Engage Customers Using Fewer Words

How many times have you thrown money away on advertising that didn’t work? As business owners, we have all tried a number of different strategies to get customers to buy, stay, remember, and continue using our products and services.  Then we become frustrated when they don’t.  We try to pinpoint the problem and find a solution.  It’s like telling a child, “I asked you to pick up your toy 10 times!” and when the child doesn’t listen,...

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12 Tips to Creating a Newsletter That Converts
Jul25

12 Tips to Creating a Newsletter That Converts

We all get a lot of “stuff” in our inbox these days. Occasionally, there is something worthwhile to save or actually read. Newsletters are one of those things people skim through if they have the time. Creating a newsletter with worthwhile information, coupons or something of value can give customers more of an incentive to tune in. There is a special skill in creating a newsletter that customers will not only enjoy, save...

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Your Brand, Your Logo: How to Design it Right the First Time
Mar11

Your Brand, Your Logo: How to Design it Right the First Time

What does your logo say about your business?  It can evoke the emotion of your brand, so when it comes to designing your logo; how to design a logo the first time matters. Logos are the brand and ambassador that represent what you do. For some organizations, it is a preview of the business in visual form.  Plastered on everything from products and brochures to websites, logos work for us 24/7.  Here’s how to design a logo that works...

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