6 Secrets to Effective Self-Promotion
Jul31

6 Secrets to Effective Self-Promotion

People buy your product or use your service for one reason.  Confidence. They have confidence in the promises you made or the referrals of your past customers; they have confidence that what they are about to buy is of high quality and integrity.  In a nutshell, they have confidence in YOU. You wouldn’t be in business if you didn’t have confidence that what you have to offer is of value to someone… somewhere, would you?  Obviously you...

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7 Ways to Engage Customers Using Fewer Words
Jul31

7 Ways to Engage Customers Using Fewer Words

How many times have you thrown money away on advertising that didn’t work? As business owners, we have all tried a number of different strategies to get customers to buy, stay, remember, and continue using our products and services.  Then we become frustrated when they don’t.  We try to pinpoint the problem and find a solution.  It’s like telling a child, “I asked you to pick up your toy 10 times!” and when the child doesn’t listen,...

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12 Tips to Creating a Newsletter That Converts
Jul25

12 Tips to Creating a Newsletter That Converts

We all get a lot of “stuff” in our inbox these days. Occasionally, there is something worthwhile to save or actually read. Newsletters are one of those things people skim through if they have the time. Creating a newsletter with worthwhile information, coupons or something of value can give customers more of an incentive to tune in. There is a special skill in creating a newsletter that customers will not only enjoy, save...

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