The Shift From Concept to Company In Start-Ups
May08

The Shift From Concept to Company In Start-Ups

Every company is founded from a concept. Most companies are founded on the hopes that whatever they are selling, people buy.  A select few companies, however, have their beginnings not where there is a market, but where a market should be.  It’s these companies like Apple, Nike, Coca-Cola; all billion dollar companies who achieved massive success not by competing in a market, but by creating one. Even more fundamentally than their...

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